The Invisible Bicycle Helmet | Fredrik Gertten

I first saw this video on Design Mom (one of my favorite blogs, and top of my life to envy/admire list). I was thrilled to watch two ladies making their names in research communities, hold their own with venture capital funders, and proving themselves as successful entrepreneurs.

Plus the idea is pretty darn clever. And the video is just slick – nod to Focus Forward Films. Riveting … it gets me each time I watch it.

Enjoy!

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